Somebody is being asked why the company page gets four hundred impressions when it has nine thousand followers. The honest answer is that follower count stopped meaning distribution a long time ago, and no posting schedule fixes that.
Platforms moved from showing you what you followed to showing you what keeps you scrolling. Your follower count is now a list of people who once tapped a button, not a channel you can reach. Treating it as reach is the root of most disappointment here.
Do this: Compare your reach against followers for the last ten posts. Whatever that ratio is, that is your real audience size.
It reaches people who already know you, at close to zero cost, and it is the cheapest place to test whether a message lands before you pay to distribute it. Those are real jobs and neither of them is growth.
Do this: Use organic as your message testing ground. Anything that performs there is worth putting money behind, and that sequencing saves budget.
Tell us members, posters and who answers. We reply with the stage you are at and the one thing to change first.
On every major platform, a post from a person reaches further than the same post from a brand. This is not a conspiracy, it is what the ranking rewards, and it is why employee advocacy exists as a category at all.
Do this: Post the same thing from a company page and a personal account for two weeks and compare reach. The gap will decide your strategy for you.
They rise with volume and tell you nothing about whether anybody cared. Saves, shares and replies survive the algorithm changing, because they require a person to do something deliberate.
Do this: Replace impressions in your reporting with saves and replies. The number will drop and start being useful.
This is teaching material and our own reading of standard practice, not advice for your specific community. Check anything important with your own specialist before you act on it.
How many members, how many post, who answers questions. We reply with the stage you are at and the one thing to change. No call, no pitch.